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Island Quest » News Archive » Park Reveal New Logo

Park Reveal New Logo
Posted By Aly on Saturday 7th April 2007 @ 9:06 PM | Filed Under: Ownership

Park Reveal New Logo

The new owners of Fantasy Island, Conduit Leisure, have designed a new logo for the park which can be seen above.

“We did some extensive research on the loyal consumers who come here, and how we can attract more families and visitors who will enjoy what the attraction has to offer and spend holidays and family leisure budgets here,” says Chris Tidball, Finance Director of Fantasy Island. “We needed to demonstrate the accessible fun and variety of the attraction, but also highlight the variety on offer here and give a contemporary update to the brand”.

For this reason the brand description is “Family Resort”, to encompass the variety and value of the market and the excitement of the attractions. The Market has it’s own proprietary logo, to help establish it further as an attraction in it’s own right.

The new logo was developed by CADA Design Group, a London Design Consultancy specialising in brand and graphic design, whose clients include Pret A Manger, Intersport International and McArthurGlen. "The new logo is fun and traditional in it's look and feel, focusing on simple typography and a solid colour palette. The logo has to appeal to all the family, whatever the age. It's memorable and allows us to evolve the image of both the Market at Fantasy Island and the attraction itself." says Darren Callcott, Head of Design.

The logo will be appearing on all printed material, including new market carrier bags, and will be rolled out on site throughout 2007 and 2008.

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